FAQs

Strictly speaking, your logo, website, and marketing materials are the part of your brand “brand design” or “brand identity.” Your brand is what you define BEFORE you make logos or build websites.

Logos, website designs, business cards, etc. come AFTER you know what you do and how to describe it.

My tagline is “Live your superpower ®” “Superpower” is the word I used to describe a brand’s ‘point of differentiation’ (POD). Your POD is what makes you different from your competition. There are many coaches, consultants, artists, designers, and business owners, but only you do what you do in a particular way.

Your superpower is what only YOU bring to the party.

It’s important to know what yours is – everybody has one – because it’s why people would hire you rather than someone else.

In a perfect world, you define your brand BEFORE you design your website, create your logo,
and order your business cards.

Revisit your brand message if your business is struggling, if you’re attracting the wrong clients,
or no clients at all, or if you’re thinking about moving in a new direction.

Because your brand is the foundation for everything you do.

It’s your road map, your compass, and where you plant your flag. When you know who you are,
what you stand for, and how to describe it, that’s when the magic happens with your business.

Confusion doesn’t serve you.

Through a series of small steps done in precisely the right order in my brand and business
coaching programs.

Defining and expressing your brand is like writing a profile for online dating – you want to attract
who you want to date and not who you don’t.

You end up with a business you love and attract the clients you want to work with! And they’ll
pick you because they’ll know what you offer is what they want.

You get the help you need by asking for it… You are an expert in your field, and so am I. It’s a
lot easier (and much more fun) to work with me to crystallize your vision for your work or
business rather than trying to figure it all out yourself.

Nope. The only person who can do that is you.

I don’t have all the answers, but what I do have are really, really good questions and a
relentless spirit. I will stand by you 100% while you do the deep digging into what drives you.

The right words – your core brand message – are already there. I help you see them.

We are partners in the discovery of the “what’ and the creation of the “what’s that look like?”

I bring my training as a CTI coach and all my experience as a radio and TV reporter for CBS News, a website content manager, a user experience analyst, a writer, and a world traveler — plus everything I’ve learned from all the clients I’ve worked with over the years — to your brand coaching.

I don’t write your elevator pitch or define your brand FOR you. Because I have, as my clients
say, “a way with words,” I work WITH you to discover which words do it perfectly for you.

We don’t do sleazy marketing lingo. Your shiny new words are truthful, authentic, and from your
heart.

Your job is to use these simple, compelling words everywhere — in investor pitches, on your website, on the job, at networking events, in line at the supermarket — wherever you spread the word about what you do and how it benefits your clients. What’s important is that you say it everywhere. That’s when the magic happens.