What Makes a ‘Great’ About Page?

What Makes a ‘Great’ About Page?

One of the biggest things my clients struggle with – even after they’ve discovered the essence of their brand message: Writing about themselves on their website’s About page. I’ve had clients get paralyzed with fear. They’re afraid of...
Tame Your Wild Pomeranians

Tame Your Wild Pomeranians

I’m on a campaign to tame The Wild Pomeranians. That’s what I call the voices in my head. They’re the limiting beliefs that keep all of us from playing our bigger game with our life and business. Here’s the deal: The Wild Pomeranians lie,...
HOT TIP: Don’t Say ‘Click Here’

HOT TIP: Don’t Say ‘Click Here’

When you create a hot link anywhere – your website, your email newsletters, in social media posts, etc. – NEVER use the words “click here.” Here’s why: People don’t read online. They’re scanning for words, and for something in...
Our Brand: Who We Are and Who We Are Not

Our Brand: Who We Are and Who We Are Not

You know how we all love taking those tests that tell us who we are: which character are we in Game of Thrones, or which female villain we are in Disney movies? How about something more useful to yourself as the CEO of your small business? Today let’s honor a...