Play is also a Business Strategy

Play is also a Business Strategy

by | Oct 20, 2021

You know how you know something but then you forgot you knew it? I remembered something this week after reading a friend’s post on LinkedIn: Play is also a business strategy.  I love my work. Honestly, running a business, cooking up new products, and working...
Why You Should Stop Using WWW

Why You Should Stop Using WWW

by | Oct 12, 2021

This public service announcement just in: You don’t have to use “www” in your branding materials anymore. Because it’s 2021 and we nearly have flying cars now. Not only that, you don’t have to TYPE it into a URL when you go to a website....
Marketing for Introverts Made Easy

Marketing for Introverts Made Easy

by | Sep 23, 2021

Being visible for our business can be challenging for a lot of people, especially those who identify as introverts. I’ve heard them say: “I hate promoting myself” and “I hate marketing.” Here’s the thing: We all have to do some...
Lemonade Stand Wisdom for Entrepreneurs

Lemonade Stand Wisdom for Entrepreneurs

by | Aug 26, 2021

Everything you need to know about #entrepreneurship – sales, marketing, what separates you from the competition – from a successful 13-year old lemonade stand owner (“Entrepreneurship is hard work.”) At the risk of plagiarising, here are the...
Brevity is the Soul of Clarity

Brevity is the Soul of Clarity

by | Jul 9, 2021

Have you ever said, “I need HOURS to tell people what I do because I do so many complicated things?” Actually, you don’t. Brevity is the soul of clarity (Did someone already say that? If not, I’m claiming it!) and I discovered this recently...