You know how we all love taking those tests that tell us who we are: which character are we in Game of Thrones, or which female villain we are in Disney movies? How about something more useful to yourself as the CEO of your small business?

Today let’s honor a woman innovator: Isabel Myers Briggs. She and her daughter, Katharine Briggs co-created The Myers-Briggs Type Indicator ®. It’s purpose is to make the theory of psychological types described by C. G. Jung relevant to peoples’ lives.

I love the quote of her I found – it aligns with what I believe:

Our brand is who we are and who we’re not. Everybody already sees it. I believe the sooner we know ourselves the easier and more fun it is to create a fulfilling business.

Full disclosure: I’m an ENTP (The Visionary) aka The Debater. That makes me a great brand message and business coach and, sometimes, very annoying. 😎

What’s your type and how can knowing it serve you? How “psychologically patriotic” are you?

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