How to write a great elevator pitch

Meet Pitch Power ® LIVE!

This is a 6-week group coaching program where you’ll choose your target audience, focus your niche, and create a clear, simple, tight marketing message that builds the brand foundation for your business – and magnetizes perfect clients.

I’ll take you through the right steps in the right order so it’s simple for you to  . . .

  • always know what to write in your marketing copy (or know what to post) on social media
  • know exactly what to say to attract your ideal clients every time you open your mouth (Never stumble over your words again)
  • learn how to write (and deliver!) an elevator pitch – a conversational brand statement – that attracts the right paying clients (Earn what you want)
  • feel confident and grounded when you tell the world what you do and how you help the people who need you (Game-changing)
  • learn in a safe space with people just like you where you can find connection, community, and support (Priceless)

Right now, is this you?
“I hate being asked what I do.”

“My mind goes blank when I have to say my elevator pitch.”

“I avoid networking or go last when I have to introduce myself”

“I do a lot of things. How do I consolidate everything into one pitch?”

“My lizard brain panics when someone asks me ‘What do you do?’.”

“Peoples’ eyes glaze over when I talk about my business.”

Imagine walking into any room, any time, anywhere and this happens:

You connect with your ideal clients in a heartfelt, non-sales-y way.

They hire you because they understand how you can help them.

You feel confident telling people what you do.

You can have that right now
in the small-group, get-‘er-done,
Pitch Power ® LIVE! master class

  • Ready to have a concise elevator pitch that tells people who you are and what you offer?
  • Want people to understand the benefits they get from working with you?
  • Need clarity about what you do, who you help, and what separates you from the competition?
  • Do you believe in what you do, know you’re good at it, but you feel wobbly when you talk about your work?

If you answered “Yes” to any of those questions,

Pitch Power ® LIVE! is for you.

What You’ll Learn

HOW TO CHOOSE YOUR
TARGET
AUDIENCE

Who do you want to work with? Who DON’T you want to work with? You get to choose.

HOW TO DEFINE YOUR
NICHE

What’s your unique market niche? Narrow and laser-focus your niche to grow your audience. Specificity rules.

HOW TO KNOW THE RESULTS YOU DELIVER

What do people want to end up with after working with you? It’s bigger than their “dream life” or a “paradigm shift.”

HOW TO KNOW WHAT TO SAY (AND WHAT TO LEAVE OUT)

Get out there and say it, loud and proud. Attract the right people with the power of your words.

WHO AM I?

Hi, I’m Maggy Sterner.

I’m a branding coach and business coach for small business owners and entrepreneurs.

I help coaches, consultants, creatives, healers, business professionals, and the “woo-woo” crowd learn how to find the words to talk about what they do and discover the confidence to say it so that they become magnetic AF to the clients they want to attract.

Here’s what I believe is true about elevator pitches

There’s nothing brag-gy, boastful, or “sales-y” to say. Ever.

There’s no “convincing” or “persuading” to do. Ever.

What you do and how you help people is always just the truth. It’s that simple.

An elevator pitch isn’t self promotion; it’s a statement of fact.

Here’s what you’ll get from this master class

  • You’ll become known as the go-to person for the magic you bring because people will be able to understand what it is.
  • You’ll have no-shit clarity about what you offer, who you serve, and the benefits you deliver.
  • You’ll feel confident and excited to tell people what you do.
  • You’ll own your gifts unapologetically, the thing only you do in the way only you do it.
  • Your big, beautiful brand message will become the foundation of and the rocket fuel for your business.

This program is for you if:

  • You’re a solo- or entrepreneur coach, consultant, creative, or healer.
  • You know what you do. You’ve already been doing it.
  • You’ve helped a few clients, either paid or pro bono.
  • You want to make a difference in people’s lives and you’re on a mission.
  • You’re comfortable with tech, e.g. GoogleDocs, Zoom, email, and text messaging. You don’t have to be an expert.
  • You’re coachable. You’re open. You’re spiritual. You’re into the “woo woo.”

This program is NOT for you if:

  • You’re currently working with another branding or business coach
  • You have no clue about what you do or haven’t worked with any clients yet.
  • You want me to do all the work for you and give you the answers.
  • Your main goal is to be a jagillionaire, thought leader, influencer, or cult hero.
  • You’re a techno-phobe and need a LOT of tech hand-holding.
  • You think “woo woo” stuff is bullshit.

FIVE STEPS TO BRAND MESSAGE CLARITY

STEP 1: Who do you serve?

I call this, “Who’s the who?” This is where we’ll drill down into your target audience and clarify the niche within it. I promise: A narrow, focused niche will EXPAND the potential number of people you help.

STEP 2: What problem do you solve?

What’s the problem people have that you help them with? What promised land do they want to be in? I’ll show you how to get out of the speculation business and start doing solid market research with your ideal clients.

STEP 3: What benefits or results do they get from working with you?

There’s something really big your people want to have, be, or do after working with you. This is the solution they want to their problem. You’re not selling services, packages, programs, or widgets. You’re in the transformation business.

STEP 4: What do you call yourself?

There’s a shingle on your door. What does it say? What words would people use if they were trying to find you? It’s better to be clear than clever so the right people can find you.

STEP 5: Pitch Party!

It’s showtime! Everyone will write and deliver their pitch to the group, get feedback, and rock the house. You will know who you are, what you do, who you serve, and become magnetic to the right people.

You’ll feel confident. You’ll feel excited to tell the world! You’ll have clarity. It will be awesome!

More exclamation points!!!

What’s Included

  • TWO 90-minute group coaching calls per week over eight (8) weeks via Zoom
  • A small group (o more than 12 people). Everybody gets lots of personal attention
  • Recordings of every session that you can access forever
  • Membership in a private Facebook group (join anytime!)
  • Step-by-step guidance to choose your target audience, define your niche, and find the words to say
  • Mindset coaching We’ll see where you’re stuck in false beliefs and stories that don’t serve you anymore and get your head on straight.
  • Community You’ll be in a safe environment and meet your future friends, colleagues, and (yes!) clients. When people can understand what you do, they’ll hire you! (It’s happened!)
  • Worksheets that guide you through defining all the parts of your unique brand.
  • New playmates and connections with smart, helpful, fun, and dynamic people like you. You’ll know you’re not alone.

“MAGGY GAVE ME THE TOOLS TO COMPLETELY CHANGE MY PITCH…

I’ve used my revamped pitch using her structure in several networking events… True to her promise, now when I tell people what I do they not only get it but say, ‘I need you!'”

Liz Whitehead
12PointFive.com

“YOU HELPED ME ARTICULATE MY STRENGTHS…

and value. You have a gift for coaxing out the ‘aha’ moments!”

Alex Suchman
AIS Collaborations

“BEFORE YOU HELPED ME, I HAD TO GIVE AN ELABORATE EXPLANATION WITH ALL THE 25 THINGS I DO…

Now I’m excited! You helped me talk through it all, observed my stream of consciousness, and brought it together in a way I couldn’t see myself.”

Nicolle Bennett
Purposeful Productivity Coach & Author of
Create Your Day 2020 productivity workbook

“I WANT TO ACKNOWLEDGE YOU, MAGGY…

It starts with your brilliance – the down to earth, the realness, the truth – and having us come to our truth in a way that is both meaningful, completely heartfelt, and fun. I want to thank you for this fabulous experience.”

Melissa Larson
Decluttering Coach, Declutter to Calm

What you’ll end up with:

  • Clarity about your brand, your target audience, your niche, what you really offer
  • A DEFINED target audience and a FOCUSED niche
  • Words that describe what you do in a way your ideal clients can understand
  • Confidence about who you are, what you offer, and the impact you have
  • Relief! No more struggling to be understood
  • Clients! People who need you are LISTENING FOR YOU and waiting for you to show up and be visible
  • A comfortable, conversational, professional, simple way to introduce yourself in a way that connects with people
  • The confidence and courage to speak your words out in the world, anywhere, any time, online and out loud

Ready? Let’s go.

This is the part where you commit to having clarity about what you offer,
a focused niche,
a clear message, and the
courage to stand for your brand, your business, and yourself.

I’ve got you.