How to write an elevator pitch that attracts perfect clients.

Imagine this:

You walk into any room, any time, anywhere.

You feel confident telling people what you do.

They understand what you say.

You connect with them in a heartfelt, non-sales-y way.

They hire you because they understand how you can help them.

You can have that right now
in the small-group, get-‘er-done,
Pitch Power ® LIVE! master class

  • Ready to have a concise elevator pitch that tells people who you are and what you offer?
  • Want people to understand the benefits they get from working with you?
  • Need clarity about what you do, who you help, and what separates you from the competition?
  • Do you believe in what you do, know you’re good at it, but you feel wobbly when you talk about your work?

If you answered “Yes” to any of those questions,

Pitch Power ® LIVE! is for you.

WHO AM I?

Hi, I’m Maggy Sterner.

I’m a branding coach and business coach for small business owners and entrepreneurs.

I help coaches, consultants, creatives, healers, business professionals, and the “woo-woo” crowd learn how to find the words to talk about what they do and discover the confidence to say it so that they become magnetic AF to the clients they want to attract.

Here’s what I believe about elevator pitches:

There’s nothing brag-gy, boastful, or “sales-y” to say.

There’s no “convincing” or “persuading” to do. Ever.

What you do and how you help people is always just the truth. It’s that simple.

An elevator pitch isn’t self promotion; it’s a statement of fact.

Here’s what you’ll get from this master class

  • You’ll become known as the go-to person for the magic you bring because people will be able to understand what it is.
  • You’ll have no-shit clarity about what you offer, who you serve, and the benefits you deliver.
  • You’ll feel confident and excited to tell people what you do.
  • You’ll own your gift unapologetically, the thing only you do in the way only you do it.
  • Your big, beautiful brand message becomes the rocket fuel for your business.

What You’ll Learn

HOW TO CHOOSE YOUR
TARGET
AUDIENCE

Who do you want to work with? Who DON’T you want to work with? You get to choose.

HOW TO DEFINE YOUR
NICHE

What’s your unique market niche? Narrow and laser-focus your niche to grow your audience. Specificity rules.

HOW TO KNOW THE RESULTS YOU DELIVER

What do people want to end up with after working with you? It’s bigger than their “dream life” or a “paradigm shift.”

HOW TO KNOW WHAT TO SAY (AND WHAT TO LEAVE OUT)

Get out there and say it, loud and proud. Attract the right people with the power of your words.

This program is for you if:

  • You’re a solo- or entrepreneur coach, consultant, creative, or healer.
  • You offer services.
  • You’ve worked with clients, either paid or pro bono.
  • You’re coachable. You’re open. You’re spiritual. You’re into the “woo woo.”
  • You want to make a difference in people’s lives and you’re driven to be of service.
  • You’re comfortable with tech, e.g. GoogleDocs, Zoom, email, and text messaging.

This program is NOT for you if:

  • You don’t know what you do or haven’t worked with any clients.
  • You’re deeply committed to your stories about why you can’t have what you want.
  • You’ll work with anyone if they’ll pay you.
  • You want me to do all the work for you and give you the answers.
  • Your main goal is to be a jagillionaire, thought leader, influencer, or cult hero.
  • You’re a techno-phobe and need a lot of tech hand-holding.
  • You think “woo woo” stuff is bullshit.

THE STEPS TO BRAND MESSAGE CLARITY

STEP 1: Who do you serve?

I call this, “Who’s the who?” This is where we’ll drill down into your target audience and clarify the niche within it. I promise: A narrow, focused niche will EXPAND the potential number of people you help.

STEP 2: What problem do you solve?

What’s the problem people have that you help them with? What promised land do they want to be in? I’ll show you how to get out of the speculation business and start doing solid market research with your ideal clients.

STEP 3: What benefits or results do they get from working with you?

There’s something really big your people want to have, be, or do after working with you. This is the solution they want to their problem. You’re not selling services, packages, programs, or widgets. You’re in the transformation business.

STEP 4: What do you call yourself?

There’s a shingle on your door. What does it say? What words would people use if they were trying to find you? It’s better to be clear than clever so the right people can find you.

STEP 5: Pitch Party!

It’s showtime! Everyone will write and deliver their pitch to the group, get feedback, and rock the house. You will know who you are, what you do, who you serve, and become magnetic to the right people.

You’ll feel confident. You’ll feel excited to tell the world! You’ll have clarity. It will be awesome!

More exclamation points!!!

What You’ll Get

  • TWO, five-hour group coaching sessions over two weeks with me via Zoom and recorded so you can access it forever.
  • A small group of no more than 12 people. Everybody gets lots of attention.
  • ONE 90-minute, group session with me in between the big calls. This is confusion-busting time.
  • An accountability buddy to keep you on track. Some of my best friends were my accountability buddies.
  • Step-by-step guidance through all the steps of choosing your audience & niche and writing an elevator pitch.
  • Worksheets out the wazoo that guide you clearly through the reflection work that ignites your revelation, “aha” moments, and insights.
  • Mindset coaching. Yes, you will feel afraid and uncertain. Yes, I’ve got you.
  • Deep learning Get worksheets that guide you through all the parts of a brand: your target audience, the results you deliver, what you call yourself, and what makes you unique from all the others who do what you do. You’ll dig deep to discover the essence of your brand and get maximum clarity about who you are.
  • Deep connections with smart, helpful, compassionate, insightful people like you. You’ll know you’re not alone.

“MAGGY GAVE ME THE TOOLS TO COMPLETELY CHANGE MY PITCH…

I’ve used my revamped pitch using her structure in several networking events… True to her promise, now when I tell people what I do they not only get it but say, ‘I need you!'”

Liz Whitehead
12PointFive.com

“YOU HELPED ME ARTICULATE MY STRENGTHS…

and value. You have a gift for coaxing out the ‘aha’ moments!”

Alex Suchman
AIS Collaborations

“BEFORE YOU HELPED ME, I HAD TO GIVE AN ELABORATE EXPLANATION WITH ALL THE 25 THINGS I DO…

Now I’m excited! You helped me talk through it all, observed my stream of consciousness, and brought it together in a way I couldn’t see myself.”

Nicolle Bennett
Purposeful Productivity Coach & Author of
Create Your Day 2020 productivity workbook

“I WANT TO ACKNOWLEDGE YOU, MAGGY…

It starts with your brilliance – the down to earth, the realness, the truth – and having us come to our truth in a way that is both meaningful, completely heartfelt, and fun. I want to thank you for this fabulous experience.”

Melissa Larson
Decluttering Coach, Declutter to Calm

What you’ll end up with:

  • Words that describe what you offer to the people who need you
  • Feeling grounded in who you are and what you do
  • A feeling of relief knowing your pitch is clear, succinct, and powerful
  • Clients! People who are needing you and are waiting for you to show up and be visible
  • Clarity about your brand, your target audience, your niche
  • A comfortable, conversational yet effective way to introduce what you do that connects with people
  • The confidence and courage to speak your words out in the world, anywhere, any time, online and out loud

Ready? Let’s go.

You’ll get all of this:
  • 10+ HOURS of coaching over 2 weeks for maximum return on your investment (Value: $8,000)
  • Answers to all your questions about branding (Clarity like you’ve never had before)
  • Clarity about what you offer, who you serve, a defined target audience, and a focused niche (The foundation for your business)
  • An elevator pitch that attracts paying clients (How much do you want to earn?)
  • Confidence to tell the world what you do and how you help them. (Game-changing)
  • A safe space with people just like you where you can find connection, community, and camaraderie. (Priceless)

This is the part where you commit to having clarity about what you offer,
a focused niche,
a clear message, and the
courage to stand for your brand, your business, and yourself.

I’ve got you.