Craft an elevator pitch that magnetically attracts the right clients.

Pitch Power ® : Get Clarity About What You Do &
The Confidence to Talk About It

my 2-day, hardcore, get-‘er-done, live, deep-dive master class

is for you if

you’re ready to have a concise elevator pitch that tells people who you are and what you offer;

you want people to understand the benefits they get from working with you;

you need clarity about what you do, who you help, and the magic you deliver;

you want to know what separates you from the competition; and

you believe in what you do, know you’re good at it, but you feel wobbly when you talk about your work; 

Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.

Who am I?

I’m Maggy Sterner and I’m a branding coach and business coach for small business owners.

I help small business owners, entrepreneurs, and business professionals find the ONE magical sentence that perfectly describes what they do so they attract perfect clients.

Maggy Sterner Brand & Business CoachHere’s what I believe about elevator pitches: 

There’s nothing brag-gy, boastful, or “sales-y” about owning your skills and gifts.

There’s no “convincing” or “persuading” to do to attract clients. Ever.

The magic happens when you say that truth about yourself, out loud.

What you do and how you help people is always just the truth. It’s that simple.


In the master class, you’ll

become known as the go-to person for the magic you bring. Tell people in a way they can understand;

discover and embrace the courage to own and articulate your brand message;

feel confident and excited to tell people what you do;

have clarity and confidence to own your gift, the thing only you do in the way only you do it;

stand for yourself, just as you are, because that’s your big, beautiful brand;


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.




Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.


This program is for you if:

  • You’re a solo- or entrepreneur coach, consultant, creative, or healer OR you want to become one. You offer services.

  • You want a clearly defined target audience, niche, and you only want to work with the right people for you.

  • You’re coachable. You’re open. You’re spiritual. You’re into the “woo woo.”

  • You want to make a difference in people’s lives and you’re driven to be of service. 

  • You’re comfortable with GoogleDocs, Facebook groups, Zoom, and open to learning.



This program is NOT for you if:

  • You love your stories about why you can’t have what you want more than you want to change.


  • You’ll work with anyone if they’ll pay you. 


  • You want me to do all the work for you and give you the answers. 

  • Your main goal is to be a thought leader, influencer, or cult hero. 

  • You’re a techno-phobe and need a lot of tech handholding.


  • WHAT & WHEN: Six 90-MINUTE group calls every Tuesday, beginning May 26, 2020 from Noon ET/9am PT

  • MAGGY MOJO BONUS: Every Friday you’ll get more coaching and questions answered in a LIVE 30-minute open office hour with me!

  • A 60-minute, one-on-one coaching call with me. In a private call, we’ll go even deeper into your brand so you get maximum clarity.

  • Every class is recorded so you have access it to it in case you can’t be there and to access in the future.

  • A small group of no more than 12 people. Everybody gets lots of attention.

  • After you register, you’ll be invited to join a private Facebook group, Pitch Power ® LIVE!, where you can ask me or anyone in the group for help, suggestions, and feedback. Group mind melds are magic!

  • DEEP LEARNING: Get a new worksheet every week that guides you through all the parts of a brand: your target audience, the results you deliver, what you call yourself, and what makes you unique from all the others who do what you do. You’ll dig deep to discover the essence of your brand and get maximum clarity about who you are.


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.



Week 1: What are your ideal clients struggling with?
What’s the problem people have that you help them with? What promised land do they want to be in? How do THEY describe it? I’ll show you how to get out of the speculation business and start doing solid market research with your ideal clients.

Week 2: What do you call yourself?
There’s a shingle on your door. What does it say? What words would people use if they were trying to find you? I’ll guide you to choose a title for yourself that helps people understand what you do. With me and the group reflecting it back to you, you’ll get the definitive job title. It’s not forever. It’s just for now.

Week 3: Who do you serve? 
I call this, “Who’s the who?” This is where we’ll drill down into your target audience and clarify a niche within it. I promise: Choosing a niche will EXPAND the potential size of the people you help.

Week 4: What benefits or results do they get from working with you?
There’s something really big your people want to have, be or do after working with you. This is the solution they want to their problem. You’re not selling services, packages, programs, or widgets. You’re in the transformation business.

Week 5: What difference does this benefit or result make?
This is the big kachinga. It’s the “so that … “. This is the real reason they’ll hire you. You’ll learn how to build this sweet, sweet payoff into your elevator pitch. It’s the kablammie at the end of your elevator pitch. This is where your ideal clients will say, “Yes! Help me now!” and hire you.

Week 6: Pitch Party!
It’s show time! Everyone will deliver their pitch to the group, get feedback, and rock the house. You will know who you are, what you do, who you serve, and why clients should work with you. You’ll feel confident. You’ll feel excited to tell the world! You’ll have clarity. It will be awesome! More exclamation points!!!


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.


  • Six 90-minute group coaching sessions with me via Zoom and recorded so you can access it forever.

  • ONE 60-minute, private coaching session with me. This is your personal confusion-busting time.

  • Weekly 30-minute Maggy Mojo Q & A time for all participants. Bring your questions!

  • A private Facebook group where you can connect, learn, share learning, and grow with everyone.

  • An accountability buddy to keep you on track. Some of my best friends now were my accountability buddies.

  • Step-by-step guidance through all the steps of an elevator pitch.

  • Worksheets and templates that guide you clearly through the reflection work that ignites your revelations, “ah-ha” moments, and insights.

  • Mindset coaching. Yes, you will feel afraid and uncertain. Yes, I’ve got you.

  • Deep connections with smart, helpful, compassionate, insightful people like you. You’ll know you’re not alone.


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.

What people say after they get brand clarity with an elevator pitch

Maggy gave me the tools to completely change my pitch. I’ve used my revamped pitch using her structure in several networking events …. True to her promise, now when I tell people what they do, they not only get it but say, ‘I need you!’.”

Liz Whitehead,


“Before you helped me, I felt like had to give an elaborate explanation with all the 25 things I do. Now I’m excited! You helped me talk it through it all, observed my stream of consciousness and brought it together in a way I couldn’t see myself.”

Nicolle Bennett, Purposeful Productivity Coach & Author of Create Your Day 2020 productivity workbook

“You helped me articulate my strengths and value added. You have a gift for coaxing out the “a-ha” moments!

Alex Suchman, AIS Collaborations

“I’d been feeling stuck and overwhelmed with a bunch of stuff connected to my messaging/branding.
After working with Maggy, I had soooo much more clarity about my niche, brand and project prioritization.”

Sheri Guyse, Big Bravely Coaching

“I finally defined myself and my business. I can’t wait to move forward! I want to tell the whole world I discovered something special about my business. I feel so much joy just thinking about it.”

Cathy Shao, owner Tea Spas, Silver Spring, Md.

“Just off my mastermind training call where Maggy Sterner was our guest expert in writing the Elevator Pitch. SHE EXPLODED THE ZOOM ROOM!!!! People were kissing her feet they loved her so much.”

Natalie Hill, business coach


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.

What you’ll end up with at the end of 6 weeks

  • Words that describe what you offer to the people who need you

  • Feeling grounded in who you are and what you do. 

  • A feeling of relief knowing your pitch is clear, succinct and powerful.

  • Clients! People who are need you and are waiting for you to show up and be visible.

  • Clarity about your brand, your target audience, your niche

  • A comfortable, conversational yet effective way to introduce what you do that connects with people

  • More confidence and courage to speak your words out in the world, anywhere, any time


Sign me up! I'm ready for brand message clarity!

Got questions? Let's talk.

Ready? Let’s go. Classes start August 19, 2020