Brand and business coaching that

gets you out of Jargon-ville and into


Hi! I’m Maggy Sterner.

I help my clients get laser clarity about what they offer, who they serve, the problems they solve, and the results they deliver.

Once we do that, my clients learn how to articulate it – everywhere, online and out loud – so they can market from their hearts in their authentic voice to grow a business they love and earn money.

Coaches, consultants, creatives, and healers come to me confused about what they do, unclear about the value they offer to their clients, and unsure about how to talk about it in a simple, clear way.

I’m a branding coach and business coach for small business owners, entrepreneurs, and business professionals. I help them find the ONE magical sentence that perfectly describes what they do so they attract perfect clients.

A few years ago, after having a million jobs – radio/TV reporter for CBS News; user experience analyst, writer and project manager at; content manager for multilingual websites; digital media strategist for a Mayo Clinic initiative; photojournalist; plus another million jobs – I found coaching.

I went through CTI’s coach training program, then its Leadership Program. But then what? I had no idea what kind of coach I would be, never mind how to talk about it. I struggled. I was well and truly stuck.

Then I found someone who helped me discover my brand, my message, my target audience, my niche, and I learned how to talk about it. People said, “I need you!” or “Everybody needs you!” when they heard it.

Maggy Sterner Brand & Business Coach was born.

Now I help others – coaches, consultants, creatives, healers, the woo-woo crowd, super geeks/nerds, mostly – get the clarity I found that made it possible for me to create a business I love, helping people I adore working with, while I earn what I want to make.

My day starts at 10 a.m., I don’t work on Friday, I take many weeks off every year, and I’ve learned how to do what I do from anywhere. I do ONE thing: help people discover the essence – the heart – of their brand message.

You can have that, too.

It all starts when you (just – LOL) know who you are, what you do, who you serve, how you help them, and how to talk about it.

What you’ll get from working with me

Maybe this is you:

You know what you do, but it’s buried inside a big pile of jumbly words, you ramble on and on when you say it, and you feel uncertain when you have to articulate it – online or out loud.

What you want:
  • A deeper understanding of who you are, what you truly offer, the difference it makes for the people you serve, and the ability to articulate it clearly online and out loud.
  • Clarity about the essence of your brand and a message you can market that’s anchored in your beliefs.
  • The confidence to get out there and tell people what you do with confidence and conviction so you can feel great when you promote yourself, attract the right clients, and earn money.

Testimonials / Happy Clients

“I appreciate your magical intuition and ability to get to the core of a message/mission.”

– Naomi V.

“Maggy is fantastic and will change the way you approach your brand. You should hire her.”

– Courtney Sieloff, Asana Creative Strategy

“If you want someone to cut it to you straight: talk to her. If you’re looking for someone to tell you it’s okay and everything is roses? Look elsewhere…Maggy knows what she knows and is going to make sure you’re headed in your right direction. Don’t know what you’re doing? Talk to Maggy.”

– Cassie Venneau.

“Once I followed Maggy’s clear methodology for crafting a killer elevator pitch coupled with her coaching me through its refinement, I know I hit solid gold!”

– Shala Graham Photography.

How my experience helps you

I bring my training as a CTI coach and my experience as a radio and TV reporter for CBS News, a nonprofit website content manager, an online user experience analyst at NPR, a writer, and a world traveler – plus everything I’ve learned from clients I’ve worked with – to our branding and business coaching relationship.

I can walk into the middle of a story (whether it’s a military coup, an erupting volcano, or your brand), see the essence of what’s going on, and translate it into words even your mom can understand.

My superpower is my ability to hear through your blah-blah and extract the bottom line.

My real job is to be the translator, detective, and brand clarity expert who listens deeply to hear into what you really do so you can hear it too.

Find out more on my LinkedIn page.

Ready to have brand clarity, the words to talk about it, and the confidence to stand for your brand?

Get unstuck right now with a ONE Thing Power Package:

Schedule a brand message diagnostic call.

Need an elevator pitch that attracts perfect clients?

Maggy meets Hillary Clinton, 1992

Maggy working in local TV news as an audio tech.

Many jobs, one superpower.

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