Hi! I’m Maggy Sterner.
I’m a brand message and positioning strategist for small business owners and professionals.
I teach them how to find ONE (short!!) sentence to answer the question, “What do you do?” so they can be understood and get the right referrals and clients.
My ideal clients are coaches, consultants, creatives, or business professionals (you have a job-job) who struggle to articulate what they do clearly, hate marketing, and don’t want to sound sales-y or bragging.
WE’RE A GOOD FIT IF
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- you know what you do and you’ve been paid to do it
- you’re still waffly about who your ideal client is (and isn’t)
- you think you’ll limit yourself if you narrow what you offer, your audience, or your niche
- you don’t feel confident to say words about it in a plain, straight-up, here’s-the-deal way (“What if people think . . . ?”)
- you call yourself a “life coach,” a guru, diva, or chief something, you offer two or more things, and people can’t understand what you do
WHAT MAKES ME DIFFERENT FROM OTHERS
Lots of people do what I do, but I deliver clarity to my clients it in my own unique way. I could give you the “right” words in five minutes (or less), but I start at the heart of the issue: Define what you do, choose your audience, focus your niche and the problem you solve for others.
My process – the ONE-Sentence Solution – isn’t what I’m selling. I deliver clarity, confidence, and know-in-your bones certainty about who you are and what you do. When you know that, whatever you say will be “right.”
WHAT I BELIEVE ABOUT BRANDING & MARKETING
I believe marketing is just stating the facts about how you help people solve their problem.
I believe your brand is what you stand for and what you stand for is your brand.
I believe the most effective marketing is always just the truth, spoken from your heart.
The ladies of Hera Hub in San Diego, Ca. after my Pitch Power workshop.
Testimonials from Happy Clients
“I appreciate your magical intuition and ability to get to the core of a message/mission.”
– Naomi V.
“Maggy is fantastic and will change the way you approach your brand. You should hire her.”
– Courtney Sieloff, Asana Creative Strategy
“Once I followed Maggy’s clear methodology for crafting a killer elevator pitch coupled with her coaching me through its refinement, I know I hit solid gold!”
– Shala Graham Photography
How I got here
I bring my training as a CTI coach and everything I’ve learned in my 1,217 jobs to help my clients get from confusion to clarity.
Here are a few of the key jobs that made me an expert at finding a simple way to talk about complicated things:
Radio and TV reporter for CBS News. I had to walk into chaos and – with zero time – figure out what the story was, what the story wasn’t, tell it in 30 seconds, and never get it wrong.
At NPR’s website, I was the online user experience analyst, web content writer, and digital project manager. I learned a few things about how to write clear, snappy content and build excellent websites.
Editorial and tech director for multilingual websites for the Campaign for Tobacco-Free Kids and Radio Free Asia. Translating content from English into multiple languages taught me how to write in a super-clear way so that the real meaning could be translated.
What I discovered
My superpower is my ability to hear through a lot of blah-blah-blah and see the essence and heart of your message.
My real job is to be your translator and message detective. I’ll ask you a million questions about your story and play it back to you in plain English so that you can hear it, too.
Find out more on my LinkedIn page.
