I’m Maggy Sterner, brand message detective.

I’m a branding coach and business coach for small businesses, entrepreneurs, and nonprofits. I help people and organizations discover the essence of their brand and find the words to articulate it clearly so you can attract clients or donors. 

If you can’t describe what you do in a way your target audience can understand, you won’t get hired, attract donors, make money, or help the people who need you. 

My mission is to get you out of Jargon-ville and into Communicate-Like-a-Human-ville or die trying.

My beliefs drive my mission and my main belief is this: a brand message that connects with the people you want to reach comes from your heart, not your head.

Workshop attendees at the entrepreneur's co-working space, Hera Hub, in San Diego, Ca.

My brand promise

I promise to leave you with a deeper understanding of who you are, what you’re truly offering, the difference it makes for the audience you serve, and the ability to articulate it online and out loud.

I believe it takes courage to get out there and communicate what you do. Sometimes we’re afraid.

That’s why I’m committed to helping you get clarity. Brand clarity is the foundation for your confidence to get out there, do your awesome work, and Live your superpower ®.

Who I am for you

I’m your navigator, cheerleader, translator, accountability partner, brand courage coach, and wordsmith. Together, we’ll go through the right steps in the right order following my client-tested process so YOU get exactly where you want to go.

If you’re a coach, consultant, healer, or creative type, I speak your language. I also speak fluent geek, science-y stuff, and have a gift for converting highly-technical words into layman’s language. 

If you don’t like no-nonsense coaching, straight shooting, personal transformation, or being challenged to rise higher than you think you can, don’t call me. I’m not kidding. 

If you want deep insights, words that make your audience sit up and take notice, and to have fun while we discover your brand’s essence, let’s get started.

The many jobs of Maggy Sterner

I’ve had a lot of jobs.

My superpower

I can walk into the middle of a story (whether it’s a military coup, an erupting volcano, or your brand), find the essence of what’s  going on, and translate it into words a five-year-old can understand. I’m the one who can see, “Oh, this is what’s really happening here.”

My clients come to me with a burning passion to make a difference, carrying a big pile of jumbly words, and a million stories. My superpower is my ability to hear through your blah-blah and extract the bottom line.

I’m the translator, detective, and brand clarity expert who listens deeply to hear the essence of your thing so you can hear it, too.

How I got here

It’s been a long, fabulous, interesting, adventure-filled ride across many cities and countries. Find out more about my work as a TV and radio reporter for CBS News, and user experience analyst at NPR.org. I completed CTI’s Co-Active Coach training program  in 2013 and its 10-month leadership program. in 2014.

Maggy Sterner, your personal brand courage coach

Personal bits

I love to travel (All seven continents? Check!) and photograph what I see so you can see it too. I celebrate my birthday wherever Bruce Springsteen is playing (so far: Barcelona, London, Baltimore, Uncasville, Ct., other places I forget) because it wakes me up to life when I’m singing really loud and dancing.

I have two beautiful, hilarious children who do work they love, a fabulous Instant Pot ® that I’m half engaged to (we haven’t picked a date), and am living happily ever after in the Washington, D.C. area.

Ready? Let’s get started.