I’m Maggy Sterner, brand message detective.

I’m a branding coach and business coach for small businesses, entrepreneurs, and nonprofits. I help people and organizations discover the essence of their brand and find the words to articulate it clearly so they can attract clients or donors. 

Workshop attendees at the entrepreneur's co-working space, Hera Hub, in San Diego, Ca.

My beliefs drive my mission and my main belief is this: a brand message that connects with the people you want to reach comes from your heart, not your head.

I believe WHEN you can talk about what you do clearly, you’ll become magnetic to the people who need you. My belief in this is unwavering and unshakeable.

My mission is to help you get out of Jargon-ville and into Communicate-Like-a-Human-ville or die trying.

I believe when you know what YOU believe about the results people get from working with you; the words you say about it it will come straight from your heart,; you’ll connect with the people who need you most; and you’ll create a sustainable business and make a difference in peoples’ lives.

My brand promise

I promise to leave you with a deeper understanding of who you are, what you truly offer, the difference it makes for the people you serve, and the ability to articulate it clearly online and out loud.

I promise to leave you with brand clarity and a message you can market that’s anchored in your beliefs.

I promise if you show up and do the work, you’ll discover within yourself the confidence to get out there and tell people what you do. 

I’m committed AF to helping you get clarity.

Brand clarity is the foundation for self confidence. When you have clarity, you’ll find the courage to get out there, do your awesome work, and Live your superpower ®.

I deliver the transformation that comes from knowing who you really are and the value you deliver. 

What my clients end up with after working with me is belief in themselves. 

I believe in you.

Who I am for you

I’m your navigator, cheerleader, translator, accountability partner, brand courage coach, and wordsmith. Together, we’ll go through the right steps in the right order following my client-tested process so YOU get exactly where you want to go.

If you’re a coach, consultant, healer, or creative type, I speak your language. I also speak fluent geek, science-y stuff, and have a gift for converting highly-technical words into layman’s language. 

If you want no-nonsense coaching, straight shooting, personal transformation, and being challenged to rise higher than you think you can, let’s talk.

If you want to hear “You poor thing,” or someone to listen to your bottomless stories with 100 excellent reasons why you can’t have what you want, or validation of your negative self talk, I’m not your girl. 

If you want deep insights, words that make your audience sit up and take notice, and you want to have fun while we discover your brand’s essence, you get to have that right now so let’s get started.

The many jobs of Maggy Sterner

I’ve had a lot of jobs.

How my superpower helps you

I can walk into the middle of a story (whether it’s a military coup, an erupting volcano, or your brand), find the essence of what’s  going on, and translate it into words a five-year-old can understand. I’m the one who can see, “Oh, this is what’s really happening here.”

My clients come to me with a burning passion to make a difference, carrying a big pile of jumbly words, and a million stories. My superpower is my ability to hear through your blah-blah and extract the bottom line.

I’m the translator, detective, and brand clarity expert who listens deeply to hear the essence of your thing so you can hear it, too.

How I got here

It’s been a long, fabulous, interesting, adventure-filled ride across many cities and countries. Find out more about my work as a TV and radio reporter for CBS News, and user experience analyst at NPR.org. I completed CTI’s Co-Active Coach training program  in 2013 and its 10-month leadership program. in 2014.

Maggy Sterner, your personal brand courage coach

Personal bits

I love to travel (All seven continents? Check!) and photograph what I see so you can see it too. I celebrate my birthday wherever Bruce Springsteen is playing (so far: Barcelona, London, Baltimore, Uncasville, Ct., other places I forget) because it wakes me up to life when I’m singing really loud and dancing.

I have two beautiful, hilarious children who do work they love, a fabulous Instant Pot ® that I’m half engaged to (we haven’t picked a date), and am living happily ever after in the Washington, D.C. area.

Ready? Life is short.