small businesses & entrepreneurs
What Makes a ‘Great’ About Page?
One of the biggest things my clients struggle with - even after they've discovered the essence of...
How to Talk Like a Pirate When You Say Your Elevator Pitch
"I don't know what to talk about in my social media/email marketing !" -- here are some ideas:...
Taming the Wild Pomeranians
I'm on a campaign to tame The Wild Pomeranians. That's what I call the voices in my head. They're...
Don’t Click Here
When you create a hot link anywhere - your website, your email newsletters, in social media posts,...
Our Brand: Who We Are and Who We Are Not
You know how we all love taking those tests that tell us who we are: which character are we in...