What Makes a ‘Great’ About Page?

What Makes a ‘Great’ About Page?

One of the biggest things my clients struggle with – even after they’ve discovered the essence of their brand message: Writing about themselves on their website’s About page. They get paralyzed with fear, some variation of (real quotes)...
Don’t Click Here

Don’t Click Here

When you create a hot link anywhere – your website, your email newsletters, in social media posts, etc. – NEVER use the words “click here.” Here’s why: People don’t read online. They’re scanning for words, and for something in...