Want to define your brand? Know your ONE thing

Want to define your brand? Know your ONE thing

As entrepreneurs, we have to ask ourselves the big questions so that we can focus our business. Here are a few of the core questions: What’s my niche? Where do I find clients? What problem do I solve? And the most important question: What’s my ONE thing? ...
How to choose a niche for your business

How to choose a niche for your business

I’ve been driving south on the Oregon coast this week (because taking a break from work-work is good for your creativity). We stopped in the town of Tillamook on the way, at Tillamook Creamery (what I call “The Temple of Dairy”). It’s where all...