by Maggy Sterner | Nov 3, 2023
You know how you’re listening to live music and something feels off? You understand the words but you can feel in your bones that there’s an untuned instrument or a chord that’s off key. When you tell someone what you do – how you help them...
by Maggy Sterner | Sep 8, 2023
I watch a lot of standup comedians because a) hilarious, and b) as a guide for how to craft a simple brand message – as an elevator pitch, a positioning statement, mission statement, whatev. Keep it tight, have a point, and hit the landing – zero fat....
by Maggy Sterner | Aug 10, 2023
As entrepreneurs, we have to ask ourselves the big questions so that we can focus our business. Here are a few of the core questions: What’s my niche? Where do I find clients? What problem do I solve? And the most important question: What’s my ONE thing? ...
by Maggy Sterner | Jul 21, 2023
When you look at your website, do you love love love how it looks? That’s awesome. Having an attractive website matters. But it’s got a job to do, you’ve paid money for it to do those jobs, and looking good is only part of it. The job of your website...
by Maggy Sterner | Jun 20, 2023
Raise your hand if the thought of repelling prospective clients makes you take to your fainting sofa. It seems counterintuitive, but we actually *want* the wrong people to stay away. Here are three tips for how to make that happen. It may seem crazy but there’s...
by Maggy Sterner | Jun 12, 2023
I’ve been driving south on the Oregon coast this week (because taking a break from work-work is good for your creativity). We stopped in the town of Tillamook on the way, at Tillamook Creamery (what I call “The Temple of Dairy”). It’s where all...
