by Maggy Sterner | Nov 3, 2023
You know how you’re listening to live music and something feels off? You understand the words but you can feel in your bones that there’s an untuned instrument or a chord that’s off key. When you tell someone what you do – how you help them...
by Maggy Sterner | Sep 8, 2023
I watch a lot of standup comedians because a) hilarious, and b) as a guide for how to craft a simple brand message – as an elevator pitch, a positioning statement, mission statement, whatev. Keep it tight, have a point, and hit the landing – zero fat....
