About Maggy Sterner

Maggy is a brand coach and small business coach. She helps businesses and nonprofits discover the essence of their brand message then find the words to describe it so they can attract clients, donors, and live their superpower.

BOOK: Deliver Workshops That Bring in Clients: A How-To Guide for Coaches, Consultants & Entrepreneurs

If part of what you do as a coach, consultant, or creative is to do workshops, you want this book. If you're doing workshops and not one participant becomes your client, you need this book right now. I know: There are a jagillion webinars for that. Get your head out of the box and go read words on paper. Specifically, these words. What makes Leslie Zucker, coach, facilitator, trainer and dancer (!) so special is this is all she does for her clients: Helps them learn how to deliver workshops that bring in clients. Not only does Leslie help you get your head straight about your workshop, she's defined her niche so clearly and simply it's a lesson to us all. Deliver Workshops That Bring in Clients: [...]

BOOK: Deliver Workshops That Bring in Clients: A How-To Guide for Coaches, Consultants & Entrepreneurs2018-02-27T23:25:57-05:00

GET SMART: Six Must-Read Books for Entrepreneurs

If you’re like me, you get 17 new book recommendations every day for how to start, grow, market, or brand your business. Here are my recommended best books for entrepreneurs and small business owners to get you started, get your head straight, and get on the path doing the right steps in the right order. I recommend that all of my clients read these six brand, business, marketing and creativity books so we're on the same page about concepts and principles related to branding and building your business. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: Michael E. Gerber - The straight-up truth about what you really need to know about being an entrepreneur and the no-kidding way all [...]

GET SMART: Six Must-Read Books for Entrepreneurs2019-05-31T08:53:18-05:00

How to Define Your Brand: Presentation, June 8

Discover Your Brand. Find Your Superpower. Grow Your Business Do you know what separates you from your competition? Do  you know who your target audience is and how you help them? Can you describe what you do in clear, simple language? Defining your brand, niche, and target audience is the first, most important, step to get your business on a solid foundation. I'll explain how what a brand is, why you need to know yours, and how to get started at the monthly dinner meeting of the American Business Women's Association (men are welcome!) from 6-9pm on June 8, 2016 at the Ports of Call restaurant at the Doubletree Hotel, 210 Holiday Court, in Annapolis, Md. Register here (look for the PayPal link on the home page). It's [...]

How to Define Your Brand: Presentation, June 82018-02-27T23:25:57-05:00

Bruce Springsteen & the E Street Brand: A Joyful Noise

I love Bruce Springsteen. People who don't know me well say, "You're such a groupie." People who do know me know that is so not true. What's true is I love what Bruce stands for, how he shows up in the world, and what he promises everyone who comes to his show. I also love the music, but that's not what he's selling. His brand is bigger than the music. What a brand isn't: The widgets you sell. What a brand is: The thing you're really selling. Bruce isn't selling songs. I can get songs from lots of musicians. When I go to a Springsteen show, I get a tsunami of rock, watching Bruce play for us as if we all just showed up in his garage, and a shot of [...]

Bruce Springsteen & the E Street Brand: A Joyful Noise2018-02-27T23:25:57-05:00

Your Future Is Waiting For You To Step Up

I happened across this poem by Mary Oliver the other day and it reminded me that even when forces are tugging at our ankles to keep us back, we are required by the law of humanity to march forth guided by our own compelling voice. Do the thing you were put here to do. Live your superpower ® despite the naysayers, especially the ones that live in your own mind. The Journey One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice– though the whole house began to tremble and you felt the old tug at your ankles. "Mend my life!" each voice cried. But you didn’t stop. You knew what you had to do, though [...]

Your Future Is Waiting For You To Step Up2018-10-27T19:32:06-05:00
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