by Maggy Sterner | Oct 12, 2021
This public service announcement just in: You don’t have to use “www” in your branding materials anymore. Because it’s 2021 and we nearly have flying cars now. Not only that, you don’t have to TYPE it into a URL when you go to a website....
by Maggy Sterner | Apr 8, 2021
When you create a hot link anywhere – your website, your email newsletters, in social media posts, etc. – NEVER use the words “click here.” Here’s why: People don’t read online. They’re scanning for words, and for something in...
