Marketing for Introverts Made Easy

Marketing for Introverts Made Easy

Being visible for our business can be challenging for a lot of people, especially those who identify as introverts. I’ve heard them say: “I hate promoting myself” and “I hate marketing.” Here’s the thing: We all have to do some...
Lemonade Stand Wisdom for Entrepreneurs

Lemonade Stand Wisdom for Entrepreneurs

Everything you need to know about #entrepreneurship – sales, marketing, what separates you from the competition – from a successful 13-year old lemonade stand owner (“Entrepreneurship is hard work.”) At the risk of plagiarising, here are the...
Brevity is the Soul of Clarity

Brevity is the Soul of Clarity

Have you ever said, “I need HOURS to tell people what I do because I do so many complicated things?” Actually, you don’t. Brevity is the soul of clarity (Did someone already say that? If not, I’m claiming it!) and I discovered this recently...
What Makes a ‘Great’ About Page?

What Makes a ‘Great’ About Page?

One of the biggest things my clients struggle with – even after they’ve discovered the essence of their brand message: Writing about themselves on their website’s About page. I’ve had clients get paralyzed with fear. They’re afraid of...