Lemonade Stand Wisdom for Entrepreneurs

Lemonade Stand Wisdom for Entrepreneurs

Everything you need to know about #entrepreneurship – sales, marketing, what separates you from the competition – from a successful 13-year old lemonade stand owner (“Entrepreneurship is hard work.”) At the risk of plagiarising, here are the...
Brevity is the Soul of Clarity

Brevity is the Soul of Clarity

Have you ever said, “I need HOURS to tell people what I do because I do so many complicated things?” Actually, you don’t. Brevity is the soul of clarity (Did someone already say that? If not, I’m claiming it!) and I discovered this recently...
What Makes a ‘Great’ About Page?

What Makes a ‘Great’ About Page?

One of the biggest things my clients struggle with – even after they’ve discovered the essence of their brand message: Writing about themselves on their website’s About page. I’ve had clients get paralyzed with fear. They’re afraid of...
Tame Your Wild Pomeranians

Tame Your Wild Pomeranians

I’m on a campaign to tame The Wild Pomeranians. That’s what I call the voices in my head. They’re the limiting beliefs that keep all of us from playing our bigger game with our life and business. Here’s the deal: The Wild Pomeranians lie,...
HOT TIP: Don’t Say ‘Click Here’

HOT TIP: Don’t Say ‘Click Here’

When you create a hot link anywhere – your website, your email newsletters, in social media posts, etc. – NEVER use the words “click here.” Here’s why: People don’t read online. They’re scanning for words, and for something in...