You spend a lot of time doing the work of your business. Start the year off fresh and spend a full day working ON your business in this small-group (only eight participants) workshop what separates you from your competition. With help from the group, we'll define your authentic brand (what you're really selling), discover your superpower (what makes you special?) and find the perfect words to describe it.
EVERYONE is on Facebook and your business should be there too. Do you have a Facebook vanity url? How do you use the Facebook Pages app? What kinds of content will you share? How do you optimize your Facebook Business Page? What is "business online networking"? Learn the answers to all of these questions and other basics of Facebook business pages. REGISTER NOW - This class is limited to 8 Participants.
Defining your brand is one of the most important first steps in building your business. What your brand isn't: Your logo and your website. What your brand is: Who you are, what your unique selling edge is (that's your superpower), and the feeling people get about what you're selling.Brand coach Maggy Sterner will show you the steps to define your brand, why you should care about doing it, and help you find the words to describe it perfectly.
I love Bruce Springsteen. People who don't know me well say, "You're such a groupie." People who do know me know that is so not true. What's true is I love what Bruce stands for, how he shows up in the world, and what he promises everyone who comes to his show. I also love the music, but that's not what he's selling. His brand is bigger than the music. What a brand isn't: The widgets you sell. What a brand is: The thing you're really selling. Bruce isn't selling songs. I can get songs from lots of musicians. When I go to a Springsteen show, I get a tsunami of rock, watching Bruce play for us as if we all just showed up in his garage, and a shot of [...]
I happened across this poem by Mary Oliver the other day and it reminded me that even when forces are tugging at our ankles to keep us back, we are required by the law of humanity to march forth guided by our own compelling voice. Do the thing you were put here to do. Live your superpower ® despite the naysayers, especially the ones that live in your own mind. The Journey One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice– though the whole house began to tremble and you felt the old tug at your ankles. "Mend my life!" each voice cried. But you didn’t stop. You knew what you had to do, though [...]