by Maggy Sterner | Jun 20, 2023
Raise your hand if the thought of repelling prospective clients makes you take to your fainting sofa. It seems counterintuitive, but we actually *want* the wrong people to stay away. Here are three tips for how to make that happen. It may seem crazy but there’s...
by Maggy Sterner | Jun 12, 2023
I’ve been driving south on the Oregon coast this week (because taking a break from work-work is good for your creativity). We stopped in the town of Tillamook on the way, at Tillamook Creamery (what I call “The Temple of Dairy”). It’s where all...
by Maggy Sterner | Oct 20, 2021
You know how you know something but then you forgot you knew it? I remembered something this week after reading a friend’s post on LinkedIn: Play is also a business strategy. I love my work. Honestly, running a business, cooking up new products, and working...
by Maggy Sterner | Oct 12, 2021
This public service announcement just in: You don’t have to use “www” in your branding materials anymore. Because it’s 2021 and we nearly have flying cars now. Not only that, you don’t have to TYPE it into a URL when you go to a website....
by Maggy Sterner | Sep 23, 2021
Being visible for our business can be challenging for a lot of people, especially those who identify as introverts. I’ve heard them say: “I hate promoting myself” and “I hate marketing.” Here’s the thing: We all have to do some...
